Once you write a book, you get to do this.

You don't even need to finish the book. Happy, right?

Maybe just an outline would work. In fact, you can just be getting started.

It can open doors for your before you even put pen to paper–or fingers to keyboard. You can pitch articles for magazines and blogs, be interviewed on podcasts, radio and TV shows and print new business cards with your new tagline on there. What tagline? Oh yes, this:

“Author of … “

When you have “Author of … ” behind your name, it immediately sets you a notch above the next guy who hasn’t written a book. It’s that simple.

Let’s take a simple example I experienced today which led to me buying a book–and the author selling one.

  1. Person does research, gathers knowledge or tells a story.
  2. He/she outlines a book. Maybe begins writing.
  3. In the meantime, they can write articles about their topic. Even before the book is published, they can also use the moniker, “Author of … “
  4. Someone shares the article on social media.
  5. Reader reads article, is interested in topic and wants to know more from the author.
  6. Reader buys book.
It’s ‘digital heroin’: How screens turn kids into psychotic junkies

It’s ‘digital heroin’: How screens turn kids into psychotic junkies

Of course, these steps might happen in a different order or some of them might be skipped altogether (e.g. #4). I mention them as this is exactly what happened today. A friend shared “It’s ‘digital heroin’: How screens turn kids into psychotic junkies” By Dr. Nicholas Kardaras and since I haven’t exactly perfected the art of screen time management in our household, I was interested to read the article. In the byline, the author of the article mentioned that he was the author of a book of the same topic (hint hint) and provided a link (hint hint hint) to the book on Amazon. I immediately clicked and downloaded a sample to my Kindle. If I like what I read, I’ll buy the book.

“Either write something worth reading or do something worth writing.” -Ben Franklin

Had the author not written a book, the process would have gone like this:

  1. Someone shared article,
  2. I read article.
  3. (Optional) Maybe I thank my friend.

But it’s doubtful I’d make the effort to look up the author’s name and see if they wrote a book on the topic. If they did, they better tell me right away while the iron is hot and I just finished the article.

Also, the byline in the article would have been, in my opinion, less valuable for me. Just the “Author of … ” line after a person’s name gives it some weight. Remember, I haven’t even read the book yet. It might be an abomination. But they took the time to write it and publish it and it’s out there.

Is your book out there yet? Can you add Author of … after your name?

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